Black and White

Koozie Central Blog Day 23:

Black and White Cats

Perhaps the most difficult part about setting up as an entrepreneur, even an online personalized koozie business, are the business relationships that are forged and formed.  It can be even more difficult if one of those relationships is based on and/or evolves into some type of friendship.  Here is where lines begin to blur and black and white becomes a muddled shade of grey.

Best thing to do is to create clear lines and expectations from the get go so that there is little to be unclear about.  Penalties set-up for all parties involved ensure that everyone stays on their toes and motivation is high to complete the tasks set ahead for each party involved.  Failing to set-up clear and concise definitions often leads to awkward and uncomfortable conversations that are more a result of lack of communication than anything else.

It can often be difficult to foresee what exactly you will even need to communicate to each other before the business has started but it’s best to lay it all out on the table and have a line of command for each and every one.  It’s certainly better to be over prepared rather than under-prepared.  When it comes to business it’s best to leave emotions out of the equation so there are no hurt feelings.  Black and white is a lot easier to understand than fuzzy grey.