Black and White

Koozie Central Blog Day 23:

Black and White Cats

Perhaps the most difficult part about setting up as an entrepreneur, even an online personalized koozie business, are the business relationships that are forged and formed.  It can be even more difficult if one of those relationships is based on and/or evolves into some type of friendship.  Here is where lines begin to blur and black and white becomes a muddled shade of grey.

Best thing to do is to create clear lines and expectations from the get go so that there is little to be unclear about.  Penalties set-up for all parties involved ensure that everyone stays on their toes and motivation is high to complete the tasks set ahead for each party involved.  Failing to set-up clear and concise definitions often leads to awkward and uncomfortable conversations that are more a result of lack of communication than anything else.

It can often be difficult to foresee what exactly you will even need to communicate to each other before the business has started but it’s best to lay it all out on the table and have a line of command for each and every one.  It’s certainly better to be over prepared rather than under-prepared.  When it comes to business it’s best to leave emotions out of the equation so there are no hurt feelings.  Black and white is a lot easier to understand than fuzzy grey.

Spammy Pammy

Koozie Central Blog Day 5:

The hurt…

I really and truly do take offense to it! I am not spam. Please do not mark me internet “powers that be.” It feels like I need to go to a support group. The first time it happened I was so shocked, so offended, I wanted to call up Mr. Google and say “Hey!” Well, I didn’t really have a developed speech but it was definitely going to start with that Hey and forcefully might I add.

The Pain

Our email accounts were initially hosted with company x. Turns out, as soon as we started getting orders and corresponding with interested clients, BAM! Spam City! It started happening slowly. Someone wouldn’t receive an email. They’d write a second more angry email asking why I hadn’t responded and I’d write them back from my gmail account. I’d forward the initial email just so they could see that I really and truly had made the effort. It’s still not the same. It got so bad towards the end, I couldn’t even send emails to most people that had used the contact form to contact us! I would send an email and immediatly receive a response that my email was “undeliverable” and had been “rejected” by the receiver’s inbox (or something more appropriately computer speak than that).

The Solution

I just want to make you the perfect koozie! I’m not spammy pammy! I’m J and I want to provide you with the best possible customer service I can. Needless to say, we’re now being hosted through a different company and the issue has been resolved up to 98%! Yay! The moral of this lesson is, definitely do your research before deciding on a hosting company for your email addresses. If you will be doing a majority of your communication via email, it’s best to go with a company that has a great repuatation amongst the inboxes and other hosting “people” around the world.


Have you had a similar experience?

Microsoft Excel vs. Me

Koozie Central Blog Day 3:

My childhood was during an interesting brink in technology. My husband and I often marvel at how different our “growing up” experiences were in the few short years between not having a cell phone in high school and having one. There’s a world of difference between the A-Team and the Ninja Turtles. I imagine siblings, spouses and grown-up friends felt this way when discussing their childhood experiences with color and non-color TV available.

Specifically I refer to Microsoft Word and the many programs it has available for the laptop and PC. I remember floppy discs and playing Oregon Trail during computer classes. Microsoft Excel was explained in basic terms if at all. It was mostly for creating organized tables and helping out with math equations teachers didn’t want you doing on the computer anyway otherwise “how would you ever really learn it”. The same rational in not allowing a calculator until Middle School.


This brink I refer to is in schools that placed an importance in learning Microsoft and its programs and those that didn’t or left it as the student’s choice. I chose “No” and consequently want to throw Excel out of the window each and every time I am asked to create a spreadsheet. I prefer my calculator and scratch paper method. It’s safe (probably just because I know how to do it) and I’m used to it. There are those of us in our almost 30’s who love Excel and there are those of us who loathe it. My only computer class post high school was basic HTML. Never having any use for complex Excel equations, I squeaked by never having learned it. I’ll be starting a Microsoft tutorial later this month and am looking forward to documenting it. You should too. It will theoretically make this business venture 20 zillion times more smooth and efficient. Stay tuned.

Check out and let me know if you think my efforts are working!