Before beginning this online personalized koozies venture, I’d always feel slightly left out when someone would refer to “blogging”, the “online community” or use fancy words such as “pixels”, “banners” or “ppc”. These may now be words that are fairly commonplace, but I sincerely feel as though my generation is part of an interesting bridge.
It was easy enough for me to get by in High School with just your typical typing and basic Microsoft classes and it was just as easy for me to go through college taking a basic HTML class and being happy that I could change the background color. It seems as though my fellow generationers (sp?) could make a choice whether they’d like to know more about the world wide web or not. These days it seems like my niece at age 5 knows more about my computer than I ever will. I suppose this is how our parents felt when the car phone first came out.
While it may sound frustrating or even difficult, I must say I relish in the fact that I have previously known next to nothing about online “ishes” and basic graphic design (as applicable to koozie sales and wordpress). each time I learn something new it’s a small (
who am I kidding, GIGANTIC) victory. Last week I worked for 2 hours on a small banner. It was 125×125 and is 2 pink squares, with white text and some light background “texturing”. I took an online tutorial from a most helpful member of Etsy who throughtfully posted a step by step on how to create a banner in Gimp. I layered, I aligned and I saved as .jpg and felt as though I’d conquered the world.
Check out the ad on beantownbride.com and let me know if you think my minor Gimp victory was worth it!
Little by little I’m starting to teach myself little ways that I can add to the blogs I manage. Hurdle 1 was creating the blog post. How best to write a blog post, how to organize it in a way that’s appealing to readers and how to create keywords that are attractive to search engines so that more than one person reads my blog (Hi mom!).
Hurdle 2 was experimenting with the settings. Figuring out which keywords were best to use, what wording to use in my summary and how I wanted to present my blog to the world. This went through several edits before I came close to semi-liking something. Let’s call this a work in progress.
Hurdle 3 was yesterday’s triumph. I’d like to put Facebook like buttons (boxes?) on blogs in order to increase our page popularity on Facebook. Yesterday I saw success! While it may sound completely straightforward and look easy to do, this is coming from someone who’s most important activity in computer class was sitting straight to flirt with the boys ;). Some people really learned computers, computer systems, html, excel, etc. and I, well didn’t. Which is why, every little thing I learn on the computer is a really big deal for me. So yes, I poured myself a glass of wine last night and celebrated the little victory that is, one of my blogs now has a facebook like box. Yay me!
As I’m sure you can imagine, custom koozies season follows closely with wedding season and the events and holidays of spring and summer. They make the perfect accent to any type of outdoor function and are an economical way to make a personalized statement.
July and August saw some of our highest traffic days yet, until this past week in December! We haven’t had a day so popular since July which tells me 2 wonderful things.
1. KoozieZ.com is on the up and up! Our traffic, that’s it’s the “slow” season seems to be increasing.
2. If this is our traffic during the slow season, our traffic is surely going to be even higher during the high season!
This past high-season was pretty intense and lots of fun! We had really just gotten the company off the ground and began intense focused efforts on our order form (still perfecting but getting better each time!). My co-worker and I were working almost round the clock and were still having to contract out much of our design work.
I’m happy to report we’ve streamlined the order process, on our end, considerably and have each gotten quite proficient at Corel Draw, Gimp and Publisher. He is considerably more proficient than I am but I do so love matching customers with “their” fonts.
KoozieZ.com is my little baby and has continued to make me a very proud mama :). Here’s to the holiday season and the upcoming New Year!